The article deals with the problem of managerial strategies over the patent, trademark, trade secret of the intangible assets.
本文主要对无形资产管理中的专利管理策略,商标管理策略和商业秘密管理策略进行了探讨。
Intangible assets play a crucial role in the creating trade entrance barriers, building customer loyalty, as well as to enhance the competitive advantage.
无形资产在创造行业进入壁垒,培养顾客忠诚,以及加强竞争优势方面扮演着至关重要的角色。
The market trade between basketball tangible and intangible assets in CBA league Match lies in the realization of their values with respect to culture building and market interaction in the league.
从CBA联赛的文化建设及其市场互动作用看,篮球物质文化和行为文化在参与市场交易活动时,表现为其有形资产和无形资产的价值实现。
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